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Welcome to Generation Rent

Comment by: Lynne Fry, Business Consultant, Target Group

Forget Generations X and Y.  Welcome to Generation Rent!  Latest figures show that UK tenant demand is at an all-time high thanks to a shrinking owner-occupier market, general lack of affordable new housing and fewer homes in the social rented sector.

With a recent Halifax Building Society survey of 8,000 consumers revealing that 64% of current non home owners had no confidence in their prospects of buying a property, the Buy To Let sector boom looks set to continue.

The three key reasons behind this lack of consumer confidence were found to be:

  • A perception that lenders weren't keen to grant loans
  • The size of the deposit required was out of affordable reach
  • A widespread fear that rejection of a loan application would tarnish credit ratings and hinder future ability to borrow money.

All of these factors seem to be driving a very real socio-economic shift in attitudes to rental versus owner-occupied housing in this country.

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