Pure Bridging

Pure Bridging is a principal bridging finance lender offering short term loans from £30,000 to £2,000,000 secured on property. They have ambitious growth plans to become one of the top bridging companies in the UK. Set up in 2006, Pure Bridging is focused on delivering quick decisions on short term loans.

The Challenge

Pure Bridging wanted to offer support, service and speed that other companies could not match. This would shape their entire offering and be a key differentiator in their marketing, sales and even recruitment strategies.

Research carried out by Pure Bridging identified that many other bridging lenders are dependent upon databases and office based excel spreadsheets to process applications and manage accounts.

Pure Bridging were determined from the outset that a strong technology platform would help them realise their growth plans.

The Solution

Target Bluechip is a software solution designed to handle the business processes of loans, mortgage and commercial lending businesses. From loan sourcing, application processing and underwriting to management reporting and identifying new business leads, Target Bluechip takes care of it all.

Our system can easily be adapted to suit many types of lending. The flexibility of the software means that it could modify the system to suit Pure Bridging’s needs.

The Results

Pure Bridging are building an excellent reputation in the marketplace, and have enjoyed winning and closing high value-added, profitable solutions for a number of highly satisfied customers. Our solution has enabled them to build a USP in the marketplace.