The Four D’s: The Future of Insurance
Only 1 in 5 insurers bring new products to market quickly enough.
We spoke to 100 senior marketing professionals discussing their thoughts, hopes, plans and fears for the future of the insurance industry. Our report shows that an innovation wave driven by the four D’s of dynamic products, distribution patterns, data and disruptive new technology was on its way.
What will you take away from our report on the future of the insurance sector:
- A view on market trends in developing new insurance products and channels to market
- An understanding of how insurers can keep pace with market change
- Our interpretation on what insurers must do to ride the innovation wave
The industry faces an uncertain future but also one with great opportunities for those who can develop the products consumers demand and serve them in the way they want. This paper shows many are just at the start of that journey. It hopefully, however, also offers some guidance for successfully navigating the road ahead.