We surveyed over 2,000 working age adults in the UK to understand their expectations and gauge how insurers measure up.

What you will take away from our insurance distribution strategy report:

  • A view on why insurers need both compelling traditional and digital channels
  • An understanding of why insurers must look outside their industry for best practice in distribution
  • Our interpretation on how legacy systems and culture are creating barriers to success and how these can be overcome

The evolution of the insurance sales process, and the widespread adoption of digital
channels in every walk of life, has made insurers sit up and take note. Most now realise that they must interact with their customers – at least to some extent – whenever, however and through whichever channel their customer desires.

We commissioned this research to better understand consumers’ expectations and gauge how well insurers currently measure up.

Distribution Strategies in Insurance