Target provides DVLA award winning Direct Debit solution for vehicle tax payments. In just eighteen weeks, Target Group designed and implemented a solution that enables consumers to pay their vehicle tax by Direct Debit. Two years on, the service has been used by more than 17 million drivers and has collected over £5bn in total and as much as £156m in a single day.
Reliable as well as popular, it has been an important element of DVLA’s ongoing “Simple, better, safer” strategy and helped DVLA increase its digital take-up. In 2016, Target won a new contract to continue to manage the system for a further two years.
Simple, quick and efficient: since the DVLA launched its online vehicle tax renewal service in 2006, it has become recognised as an exemplar amongst public sector web services – and helped position DVLA as pioneers of government digital transformation.
Designed and delivered in 18 weeks
In the Autumn statement of 2013 , the then Chancellor of the Exchequer George Osborne announced the introduction of a new option to pay vehicle tax by Direct Debit – and set a very public deadline for the launch of the service: 1 October 2014.
That left less than a year for procurement, design and implementation, so it was not until May 2014 that Target Group, working as part of a consortium with IBM, was engaged to deliver the service.
Target Group spent the first few weeks gathering the full requirements, which included not only the main public-facing web pages but also a web service for the Post Office, to enable Direct Debits to be set up at the counter, and a contact centre system so that agents can help customers solve any issues.
Behind the scenes, the Target solution had to manage the set-up of each Direct Debit mandate in line with the necessarily strict regulations, interface with BACS and banking systems and provide a complete payment schedule – all in a matter of seconds, to maintain the high usability standards the DVLA had set for itself. It also had to be bilingual, working in English and Welsh.
The requirements were formally agreed by DVLA in early July; two weeks later, the prototype solution was approved
“We were hugely impressed by how quickly Target turned the agreed specification into a working prototype”
recalls Keith McDonald, Senior Delivery Manager at DVLA.
“Lots of diverse systems and functionality had to connect, but the design Target produced made that all appear straightforward to the user.”
The next few weeks saw robust testing of both the customer experience and back-office processing system, ensuring it could operate at the speed and scale required. At the same time, Target trained the contact centre agents on the new solution and provided guidance for Post Office counter staff.
“We knew we were operating to incredibly tight schedules and an immoveable deadline”
states Michelle Billing, Product Manager.
“The Target team seemed unphased: they were wholly professional and pragmatic throughout the process.”
17 million users
Just 18 weeks after Target was brought in, the solution went live, on schedule. It had been heavily publicised and was promptly met by huge demand. However, the Direct Debit processing itself worked smoothly from day one – and has continued to do so ever since. The initial contract stipulated 99.5% uptime; month on month, Target has delivered this and more.
The reliability of the solution, added to its simplicity from the user perspective, has meant Direct Debit has become a preferred payment method for over 10 million vehicle licences. Customers can choose monthly, six-monthly or annual payments; over 80% of service users have opted to pay monthly and spread the costs.
The DVLA’s Direct Debit collection service is now one of the largest in the country in terms of both the number of customers and the volume of money involved. In 2017, more than £156m was collected in a single day. Customer satisfaction with the service has been consistently high, helping DVLA maintain overall satisfaction with vehicle tax transactions above its target of 95%. The service also regularly receives unsolicited positive feedback for its usability and simplicity.
“From the user perspective, Direct Debit has been a major success for us,”
confirms Rohan Gye, Vehicles Service Manager, DVLA.
“We want to make paying vehicle tax for motorists as simple and convenient as possible in a way that suits them. With the support of Target’s payment services we are pleased to be able to offer millions of motorists an additional choice of paying vehicle tax by Direct Debit in annual, six monthly or monthly instalments.”
Savings and satisfaction
As well as the benefits to customers, the service has also helped the DVLA meet other financial and strategic targets such as increasing digital take-up. Target has continued to work closely with the DVLA to optimise the service. For example, in response to customer feedback, Target has introduced additional
assurances for users that they have successfully taxed their vehicle when the Direct Debit mandate is accepted
and renewed annually. Steps like this were crucial to helping Target bid successfully via G-Cloud to continue as the DVLA’s Direct Debit partner in 2016. As part of its bid, Target identified further enhancements to the auto-renewal process and bank reconciliation – both of which are in line with DVLA’s ongoing strategy to simplify the process for consumers. That combination of innovation and service helped the solution win Best Online Payments Solution (Consumer) at the 2016 Payments Awards – a great industry recognition for a swift, straightforward and successful service.
Launch a new facility for customers to pay their car tax by Direct Debit – in just 18 weeks to meet a commitment made by the Chancellor.
A secure online system interfacing with BACS, plus a counter solution for the Post Office and a support service for the contact centre.
- 17 million customers now pay by Direct Debit
- £5bn worth of Direct Debits collected to date – including £156m on a single day in 2017
- 24x7x365 service availability
- Very high levels of customer satisfaction
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