The aim is to save time, improve quality and simplify tasks, while making sure workers feel confident and supported as they use AI.
This article first appeared in the Intermediary and is reproduced below.
Target Group has launched an AI Champion programme to support responsible adoption of artificial intelligence across the business.
The programme will look at ways to integrate AI into daily processes, test new tools and gather feedback from employees.
The aim is to save time, improve quality and simplify tasks, while making sure workers feel confident and supported as they use AI.
Melanie Spencer, growth director at Target Group, said: “Our AI philosophy has always been about enhancing the human touch, harnessing this powerful technology to support the work of our talented colleagues and improve service.
“Our AI Champions initiative is a great example of this and our commitment to really understand the technology, its capabilities and, importantly, its role within a highly regulated industry.
“We are already seeing fantastic use cases and real efficiencies throughout the business, both internally and externally, and I believe it is thanks to putting in that necessary groundwork first and having those real-world insights into the solutions and services we deliver.”
Spencer added: “Many businesses are understandably keen to embrace AI.
“However, in highly regulated sectors such as financial services, success depends on strong governance, operational expertise and a clear understanding of regulatory expectations.
“By combining these foundations with the right technology and partnerships, organisations can innovate with confidence while maintaining the high standards expected by customers and regulators.”
Emma-Jane Williams, learning and development partner at Target Group, said: “Successful AI adoption isn’t just about technology.
“It’s about giving people the confidence, skills and support to use it effectively in their everyday work.
“We’re really proud to introduce our new AI Champion programme, which is designed to create energy, build confidence and help colleagues feel supported to explore AI in a practical way.”
Williams added: “We’ve already hosted our first engagement session, which has been a fantastic start, providing plenty of ideas, curiosity and a shared ambition to make AI a natural part of how we work.
“I’m really grateful to the business for being forward-thinking with this initiative and thank my colleagues for stepping forward to take part.
“We are excited to see the impact this will have throughout Target.”