Transforming the mortgage experience with behavioural science
Find out how behavioural science can help technology developers better understand human behaviour and in turn develop products and customer journeys that are complementary rather than combative.
By Melanie Spencer, sales and growth lead at Target Group
There are plenty of good reasons why Apple is one of the world’s most successful tech companies, whether it’s a large global footprint, a broad product range or a hugely desirable brand. I would argue though that the biggest factor by far is what has been described as an obsessive focus on the user experience.
After being ousted in 1985, Steve Jobs returned to Apple in 1997 and to a company on the brink of bankruptcy. In a now famous speech, Jobs set the tone not just for Apple’s revival but for its utter dominance in the world of consumer technology, and it all revolved around the user experience.
He said:
You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to try to sell it.
